60 Years of Bond: An Omega Story
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Tasked with driving publicity around Bond’s 60th Anniversary for Omega, we created a bespoke immersive dining experience for 200 high profile guests which delivered national press coverage for Omega in a number of luxury fashion and lifestyle titles including Vogue, Tatler, GQ and Esquire.

Mission kits were delivered before the event, tasking the guests to go undercover to infiltrate the shady Spectre organisation and stop the upset of global diplomacy. Guests arrived at the secret London location and walked the ‘red’ carpet into the ‘gun barrel’ for a hero photo moment, before being led into Q branch, complete with Aston Martin DB5 stunt car and the technology behind Omega watches. An unexpected Spectre ambush hurried guests into a casino experience with live music and blackjack tables. Once the Spectre plot was foiled, the audience were treated to a live conversation with Daniel Craig and Omega’s CEO and a 3 course dinner and dancing with Bond characters interacting with guests throughout the night.

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Bringing cultural relevance to Omega

Bringing cultural relevance to Omega Immersing guests into the Bond and Omega collaboration
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