Jurassic World Evolution 3
Frontier Developments wanted to build deeper connections with influencers and their community by moving away from a tired approach to gameplay preview events as part of the launch strategy for Jurassic World Evolution 3. Studio Secret Cinema partnered with Frontier to create a fully immersive experience, live for three days, set within the Jurassic World Evolution universe.
The goal was to immerse players, press and influencers directly into the world of Jurassic World Evolution 3, bringing its themes of exploration, innovation and controlled chaos to life. Via showcasing the game's new creative and management features in a way that went beyond traditional previews or press events, the aim was to generate increased excitement and authentic fan engagement around the release.
Over the course of three days, more than 300 guests including media, influencers and fans were invited to The Centre of Evolution, a fictional facility created by DIN (Department of InGen Nurturing). Located in the heart of London, the Centre focused on "juvenile assets" - young dinosaurs being nurtured and trained before being introduced to Jurassic Parks worldwide.
Upon arrival, guests were greeted by in-character staff and led through a series of themed environments that revealed the unique selling points of the new game. The journey culminated in the Management Centre, where guests were given exclusive access to play Jurassic World Evolution 3. But in true Jurassic fashion, not everything went to plan...
By merging theatrical storytelling, interactive gameplay and influencer engagement, Studio Secret Cinema and Frontier successfully brought Jurassic World Evolution 3 to life, creating an unforgettable experience that bridged entertainment and fan engagement.
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