Fans first met the living cactus Brawler Spike on the San Diego boardwalk, creating an initial touchpoint that built anticipation. Guests were then greeted by an eerily positive tour guide, setting the tone for the park's unsettling yet playful atmosphere.

In partnership with theme park specialists Future Colossal, we created a dark ride experience that transported guests to the park. The ride featured planned stops in Frontier World with character meet-and-greets, followed by an unexpected "hijacking" by Spike, adding an element of surprise and adventure.

Upon arrival at the colorful yet unsettling Starr Park, guests encountered Fun Enforcers who established the mission: collect scattered gems that were driving park visitors mad. Guests participated in minigames and challenges to collect and contain gems, mirroring gameplay elements from Brawl Stars. After completing their mission, guests received exclusive merchandise at the gift shop before returning to Comic Con.

To create value for fans, the activation also featured themed photo opportunities, custom F&B  and exclusive merchandise from Supercells partners.

Brawl Stars: Welcome to Starr Park activation successfully translated a mobile game experience into a physical, immersive event that delighted fans and created lasting brand impressions.