The Experience

Througout an entire London cinema transformed into a Texan ranch, guests were drawn deeper into the Yellowverse. Fifteen performers, incluidngimmersive characters and live musicians, kept the world alive in a space filled with bespoke set design, props, costume, sound, video, and original re-orchestrations of country classics.

The world began before guests crossed the threshold. Curzon Bloomsbury's facade became a Texan ranch: wooden overhang, tall grass, warm light, ranch hands and a real life horse named Chester. Inside, Texan characters, a jukebox and a landlady who ran the room with an iron fist. Locals picked fights, played poker and pulled guests into the world. A choreographed bar brawl broke out more than once. A bourbon masterclass, a poker table, a secret live gig. On the way out, a branded coaster and a personalised hip flask.

A fire corridor separated bar from cinema. Inside, a stone fireplace framed the screen, antlers hung from the walls, and a lone guitarist played as a storm built. rain and lightning escalating until the room was charged. Series stars Kelly Reilly and Cole Hauser introduced Episode 1 in person, to thunderous applause. The first episode went down a storm.

Afterwards, the ranch transformed: live country band, line dancing, Texan food, Beth and Rip cocktails. The world did not end when the credits rolled.

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The Impact

The biggest original series launch in Paramount+ history.

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