O2 Priority

Priority screening of Bridgerton Season 3
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We were briefed to deliver a ‘money can’t buy’ premier experience for a priority screening of Bridgerton Season 3 hosted in the Cineworld at The O2. We used live entertainment to elevate the cinema screening, with 97% positive feedback for the event and guest feedback,  “an amazing experience”, “the attention to detail was incredible”. 

Our regency-inspired characters hosted 250 O2 Virgin media customers and influencers with a short performance in the cinema, inviting them to a Secret Soiree for drinks and music after the screening. The Secret Soiree was then hosted in the Cineworld VIP Lounge, where guests were entertained by a live string quartet playing classic pop tunes in a regency style. The hosts roamed the drinks party for photo moments, and recruited guests to take part in a regency poetry slam down, with pop songs like Taylor Swift’s Shake it out, Whitney Houston’s, I wanna dance with somebody, performed as poetry. 


The Studio Secret Cinema team smashed it. We are super pleased with the event, which has really translated into amazing customer feedback


Senior Partnerships Manager, O2

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