Virgin Atlantic X Secret Cinema presents Casino Royale

Taking Virgin Atlantic's A350 marketing campaign to new heights
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Over 110,000 agents in training (audience members) were recruited by MI6 at Secret Cinema presents Casino Royale. The show transformed a 70,000 square foot warehouse into a multi layered set including the streets of Venice, Miami International Airport and Q Branch.

High octane stunts and set pieces were brought-to-life by actors as audience members were immersed into the world of James Bond.

This proved to be the perfect setting for Virgin Atlantic. Within the Miami Airport area of the show we built two show-stopping activations (an A350 Sales Suite and a two-storey VIP Clubhouse) which threaded into the key story arcs of the show.

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The Clubhouse replicated the stunning real life lounge location at Heathrow and hosted our VIP ticket holders when they arrived at the show. They were the perfect audience for Virgin Atlantic to wow. On arrival they were briefed by M herself and soon found themselves playing cards with Le Chiffre and his henchmen before being sent on a dangerous mission to Venice.

The A350 Sales Suite gave the audience a flavour of the brand new plane that Virgin Atlantic had launched in real life. From the comfort of the new airline seats our 00 agents (the audience) donned VR headsets to take them on a tour of the new A350. However, everything was not what it seemed and our audience were tested on the suspicious activity taking place in the video.

The most successful candidates were rewarded with in world currency and everyone who entered the mission was entered into the draw to win one of 5 pairs of real life tickets to fly with Virgin Atlantic to New York.

Over

12,000

Competition entries
More than

21,000

Virgin Clubhouse VIPs
Almost

12,500

Vesper Martinis served
About Studio Secret Cinema

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